Do you supply a UK supermarket? Because if you supply a UK supermarket, Tesco, Sainsbury's, Asda, Morrison's, Alde, Little, Co-op, Waitrose, M&S, any of those big names, well then there's a piece of law and it directly governs how that retailer is allowed to treat you every single day. It's called the Grocery Supply Code of Practise, G-SCOP. Now here's what I find extraordinary in that most suppliers, yes, they've heard of it.

Some even have a rough idea of what it says, but almost nobody, and I mean almost nobody, actually knows how to use it. And that gap, that gap between knowing it exists and knowing how to use it, that gap is costing suppliers millions and millions of pounds every year. In delayed cost price increases, in unjustified deductions, in promotional costs that they never should have absorbed, in conversations they were a bit too uncertain to have.

This programme, it closes that gap permanently. Now, I should tell you, yes, there are other G-SCOP courses out there, and most of them are compliance-led, meaning what they'll do is they'll walk you through 17 paragraphs of the code, what it says, it goes tickerbox to say you know each one, and that'll be it, they'll send you on your way, that's absolutely fine. But it won't change how you sell and how you manage that account.

So this programme's different, and I'll explain exactly how. First, we don't just cover the code, we cover the act. So the grocery supply code of practise, that says underneath the Groceries Market Investigation Order 2009, that is the law.

The code is the rulebook, where most G-SCOP training, which starts at the rulebook and ignores the law above it, we will start at the top. Second, we'll cover things that nobody else covers. We'll cover the statutory review.

We'll cover the Westminster Hall debate. The Annual Supplier Survey, and what it actually tells us. The Amazon investigation, which is live right now.

All these things, will they give you context about G-SCOP, not just the content. And third, this is a big one, we connect G-SCOP directly to how you don't negotiate. Because knowing the codes, what's so useful is you can deploy it in a real conversation.

So when that buyer pushes back on your cost price increase, when that deduction lands, and you really shouldn't have, when you're asked to fund a promotion that you never agreed to, with this programme, it doesn't just teach you the code. It will teach you how to use the language of the code, inside real commercial conversations. And no other training does this.

So let me tell you what's here. We have 17 recorded video modules, and that splits across five sections. Section one, this is the foundations.

This is the act, the code, the adjudicator, the annual survey. Think of this as the landscape. So you understand not just what the rules are, but why they exist.

And who is there to enforce them? We'll then move on to section two, which is the code itself. All 17 paragraphs. And that's broken down into six really focused videos.

And we'll use real examples from the explanatory note, which, by the way, most suppliers have never read. We'll cover the difference between a request, and a requirement, and an implied requirement. Now, just that distinction alone, that has saved suppliers that we've worked with tens and tens of thousands of pounds.

Section three, using the code. So this is where we're going to get practical. We're going to get hands-on.

The cost price increase conversations. How you can frame them using the G-Scott language. We have an escalator playbook with five clear steps from a quiet nudge all the way up to a formal GCA complaint.

And we have a session that connects the code directly to your account management, selling, and negotiation frameworks. Then we'll move to section four, which is the real investigations. Tesco, Co-op, Amazon.

What happened? What went wrong? And what can you learn from each one? This is not just a summary of each one, but we've actually built it up from the full published investigation reports. We'll then move on to section five. We're going to wrap the whole thing up.

The annual survey deep dive. We'll have a look at that in detail. We're going to look at your action plan and a close that we call code confidence.

So your total watch time is about three hours just under. Think of it as the same investment as a one-day course. But no travel, no hotel, no time out of your business.

And watch it entirely at your pace. It's paused when you need to do it. And critically, you can rewatch it the night before, particularly difficult by a meeting.

Every single module comes with a downloadable handout. We have 17 handouts in total. And these are all practical tools that you'll actually use.

And you can download it, put it in your bag, keep it with your laptop. So it's always there ready. And this programme carries CPD accreditation.

So every single hour you spend watching this, well, that counts towards your professional development. Now, here's what I really want you to hear. Do you, Scott? That's one programme.

Yes, it is a very important one. But it sits inside something much bigger. Tama, the Total Account Management Academy.

This is a complete commercial development platform for any supplier selling into UK retail, wholesale, food service, convenience, the grocery trade. And alongside G-SCOP, we have three core programmes. We have the Intelligent Selling Programme, which is 46 video modules and is built around our framework called Sales.

See the opportunity, earn the right to influence, lead the conversation, link to value, shape the decision. This is how modern supplier-sized selling and account management, how it actually works. We then have our Strategic Account Management Programme.

30 modules built around the framework called PACE. People and skills, account intelligence, commercial planning, and execution and ownership. So this is about how you build and manage a major account professionally.

You're not reactive, you're not being chaotic, but strategically. And then we have our Professional Negotiation Programme. 45 modules, and this is built around the framework we call PPPMA.

Prepare, plan, propose, move, agree. This is a structured, repeatable negotiation process. And it'll take you from preparation right through the negotiation to getting the deal done.

Between all these, over 140 modules, three proprietary frameworks, full CPD accreditation. All delivered in the same focus, practical, no fluff, dare I say Northern style. And alongside these three core programmes, we have a growing library of shorter, more specialist courses, but they're all focused on account management.

We have customer profitability, forecasting, time management, category management, the practical commercial skills that buyers will expect you to have, but nobody ever trains you on them. This, this is not one single course. This is a complete commercial development platform.

But I want to be honest with you about something. The video programmes, well, they will give you the knowledge. They will give you frameworks.

They will give you the language and tools and confidence. But that real transformation, that moment when it clicks and your commercial performance genuinely shifts. That happens in the coaching.

So we offer one-to-one coaching alongside everyone at these programmes. And this is where one of our professionally accredited executive coaches works with you personally. On your specific accounts, your specific buyers, your specific challenges, we prepare for real negotiations together.

We review real conversations. We build real account plans. We can role play real scenarios, tough, really awkward ones, the high stakes ones, and the ones that just keep you up the night before.

So I've spent over 25 years on the supplier side of UK grocery. I'm also a qualified executive coach. And I've negotiated with every major retailer in the UK, Europe, and most of them around the world.

I've delivered multi-million pound pan-European deals in the tens of millions. I've built brands to record market shares. I've done numerous private label tenders.

I've sat in the same chair you're sitting in. And I know exactly what it feels like when a buyer says no, and you're not sure what to do next. That's what our coaching's for.

Not theory, not frameworks, on a screen. You are one of our exec coaches working on the things that matter most to you and your business right now. So whether you start with G-SCOP, and actually I would recommend this because the code, it underpins everything.

Or even if you come in through selling, negotiation, or strategic account management. Tama, it will give you the knowledge, the framework, the tools, and only when you're ready, the coaching, to make it all real. Cold, confident, commercially ready.

I'm Nick, welcome to Tama.